PRIVACY POLICY

HKJC LLC d/b/a Huckleberry (“we”, “our”, or “us”) is committed to protecting your privacy. This policy applies to Huckleberry’s website, hellohuckleberry.com (the “Site”), and governs data collection and usage at all Huckleberry Sites and services; it does not apply to other third-party online or offline sites, products or services. Please read this policy to understand how we collect, use, communicate, disclose and secure your information.

Third-Party Sites

We may occasionally link to third-party sites from our website. We are not responsible for the privacy statements or content on third-
party websites or services to which we may link. We encourage you to review the privacy statements of the third-party websites you choose to access from Huckleberry so that you can understand how those sites collect, use and share your information.

Collection of Personal Information
We collect and receive personally identifiable information (“Personal Information”) in order to improve and tailor the experience and services you receive from Huckleberry.

If you register for an account on our website, we will ask you to provide Personal Information such as your username, password, email address, and full name. We will use this information to provide a more personalized experience with us. If you take our skin profile quiz (“Skin Quiz”), we will collect and save your profile results for your ease and convenience only; individual answers provided will not be saved. Your Skin Quiz results will not be shared with any third parties, except for in an aggregated, non-personally identifiable way.

If you subscribe to our membership service, we will further ask you to provide a home or shipping address(es), as well as a telephone number, credit card information, and potentially other Personal Information. This information is used solely for the purpose of processing and fulfilling your orders, or notifying you of any status updates or potential problems associated with your order. Any financial information requested in relation to your order, including your credit card information, is collected and stored by our third-party payment processing company (“Payment Processor”). We do not currently collect this financial information, but may request some of your financial information from the Payment Processor if needed to complete your order or prevent fraudulent activity. While we have taken careful consideration in selecting a highly regarded Payment Processor, the use and storage of all information provided to the Payment Processor is governed solely by the Payment Processor’s privacy policy and terms of service.

We do not collect any other Personal Information from you unless provided by you. We will never sell, rent, or share your Personal Information, including your email address, with any third parties for marketing purposes without your permission.

We receive and record other information such as IP host addresses, pages viewed, browser type, duration and frequency of visits, and other data. We may aggregate this information to better our services, fight spam or malware, or for marketing and analysis purposes. Such aggregated data does not identify the individual.

Use of Cookies

Cookies are strings of text stored by your web browser when you access a website. We use cookies to recognize your information
and better tailor your experience to our Site. Cookies do not contain Personal Information, but we will use cookies along with your
account information, if available, to remember which pages, products, or other content you have visited to streamline your experience. You have the ability to turn off cookies directly in your browser, but we strongly recommend that you leave cookies active to take advantage of the full features of our Site.

Use of Your Personal Information

We collect and use your Personal Information to the extent necessary to process and fulfill your orders, and to provide you an
enhanced, tailored and convenient shopping experience. We do not sell or share our customer lists to third parties. We may
occasionally email you about our products, promotions, or surveys to help enhance our service. You can opt out of receiving these
messages by following the ‘unsubscribe’ option at the bottom of each email, or contacting us at help@hellohuckleberry.com.

Third parties help Huckleberry to provide certain support services, such as mail delivery, processing transactions, or performing
statistical analysis of our services. We will only provide third-party companies the Personal Information they need to deliver the
service. They are required to maintain the confidentiality of your Personal Information and are prohibited from using that information for any other purpose.

We may access and/or disclose your personal information if required to do so by law or in the good faith belief that such action is
necessary to: (a) conform to the edicts of the law or comply with legal process served on Huckleberry or the Site; (b) protect and
defend the rights or property of Huckleberry, including its Site; or (c) act under exigent circumstances to protect the personal safety of our users or the public.

Control Your Personal Information

You have the ability to control the collection, use, and disclosure of Personal Information. All visitors, both registered or unregistered, have the ability to disable cookies directly through their web browser.

If you are a registered user, you can access information associated with your account by logging into our website. If you choose to
delete your account, you will no longer be able to access your stored information through the Site. Only public activity made under
your account prior to deletion will remain stored and accessible to the public. You may also notify us of any preferences or concerns by emailing help [at] hellohuckleberry.com. We will do our best to update your account promptly.

We may, from time to time, also email you with updates and promotions. Each email will have directions to unsubscribe
from receiving future emails if you choose. You may also stop the delivery of future promotional e-mails from us by emailing
help [at] hellohuckleberry.com.

All Personal Information is provided by you voluntarily. You can always choose not to provide this Personal Information, although it will limit many of the features of our Site and services.

Security of Your Personal Information

Huckleberry is committed to protecting the security of your Personal Information. We use a variety of security technologies and
procedures to help protect your Personal Information from unauthorized access, use, or disclosure.

For your privacy and security, your account information will be protected by a password. It is up to you to protect your password and prevent unauthorized access to your Personal Information by limiting access to your computer and browser.

Huckleberry is committed to protecting all Account and Personal Information. However, we cannot guarantee its security;
unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any
time. Users must accept all risks associated with any data transmission, including the risk that their Personal Information may be
intercepted in transit.

Transmission of financial information over the internet is controlled by our Payment Processor. We use a secure payment gateway so your information is protected, and all use and storage of that information is governed by the Payment Processor’s applicable terms of service and privacy policy. We may request your financial information from our Payment Processor if we need it to complete your purchase. Only those employees and third parties who need access to your information are allowed such access.

Children’s Protection
Our Site is not intended for persons under the age of 13. We have no intention of collecting or soliciting Personal Information from
persons under the age of 13. If a child under the age of 13 has provided us with Personal Information, we will use all reasonable
efforts to delete the information from our database.

Our Terms of Service

Use of our Site is governed by, and subject to, the legal notices contained in our Terms of Service. Your use, or access, of our Site
constitutes your agreement to be bound by these provisions.

Questions?

If you have any questions or concerns regarding this Privacy Policy, please email us at help [at] hellohuckleberry.com We will make
every effort to resolve your concerns.

Changes to this Privacy Policy

Huckleberry will occasionally update this Privacy Policy to reflect company and customer feedback. If there are material changes to this Privacy Policy or in how we will use your Personal Information, we will prominently post such changes prior to implementing the change, or send you an email with the information. A user is bound by any changes to the Privacy Policy when he or she uses the Site after such changes have been first posted. We encourage you to periodically review this Privacy Policy to be informed of how we are protecting your information.

Effective Date: 2/5/2015